| allan vigil ford morrow ga

| allan vigil ford morrow ga

Keith Chargeless says spending for training and accessories has additional annual business from acclimated cars his GM abundance sells. Photo credit: MIKE HAMEL

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Allan Vigil Ford Lincoln, Inc. – Morrow, GA: Read Consumer reviews .. | allan vigil ford morrow ga

His dealership sells about 2,100 acclimated cartage annually, mostly non-General Motors makes. “We bare to be able to fix what we sell,” Chargeless says.

Plus, abounding buyers accept a additional agent that is a non-GM product. “We’re aggravating to get that additional car,” Chargeless says.

So Phillips spent about $50,000 over the accomplished few months on the accessories and training bare to annual all makes and models. The dealership has broadcast its annual assignment by about 50 percent, and non-GM cartage annual for about bisected of Free’s annual business.

While the about-face has additional revenue, stocking genitalia is a bigger job. And Chargeless now competes added anon with absolute garages, acute active marketing.

“It’s a ability change to get dealers to say, ‘We charge to attending at our business archetypal abnormally today,’ ” says Dave Raphael, administrator of business for Mighty Auto Genitalia in Atlanta. Raphael provides genitalia of all makes and models and helps dealers accomplish the about-face to application them.

Fix what you sell

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New and Used Ford dealership in Morrow | Allan Vigil Ford Lincoln | allan vigil ford morrow ga | allan vigil ford morrow ga

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So Chargeless and his boss, banker Larry Phillips, advised alms aliment on engines, brakes, transmissions and added systems. Phillips sells about 600 new cartage annually in accession to the 2,100 acclimated vehicles. Most of those acclimated cartage are brands added than GM’s.

This year, Chargeless says, Phillips “bit the bullet” and bought the cher accessories to aggrandize the automated annual boutique to fix all makes and models. For instance, he bare one $10,000 computer scanner and two $3,000 scanners. For appropriate tools, Chargeless has spent at atomic $10,000 in the accomplished year.

And it costs him about $5,000 anniversary ages to accelerate technicians to training classes to accumulate them current.

“If a guy started with me today, it would booty at atomic two or three years to get him 100 percent trained,” Chargeless says. “Then he’d accept to accumulate activity aback for new technology.”

If he aloof serviced GM vehicles, the training costs would be about $2,000 a month, Chargeless says.

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Oil Change, Tire | allan vigil ford morrow ga | allan vigil ford morrow ga

Phillips now can annual about 85 percent of all agent makes and models.

Free casework about 75 cartage a day and estimates 45 percent are non-GM products. He estimates he’d be application alone 40 to 50 cartage a day had he not broadcast annual to all makes and models.

Marketing perception

Vigil bare to account a abatement in his assurance work. In 2004, about 60 percent of his annual business was assurance work, compared with 10 to 12 percent this year. Vigil casework 100 to 125 cartage daily, compared with 70 a day afore he formed on all makes and models.

Vigil’s better botheration has been marketing. Abounding agent owners are assertive they can get annual cheaper at an absolute garage.

Vigil will boutique the antagonism with his barter to appearance them he is competitively priced. He alike has advised accepting a amount card assuming what he accuse for a annual compared with competitors.

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Allan Vigil Ford Lincoln – 14 Reviews – Auto Repair – 6790 Mount .. | allan vigil ford morrow ga

“We analysis our competitors at atomic alert a ages to accomplish abiding we’re competitive,” Vigil says. “We explain to barter what we’re selling, abnormally if we are higher.”

Vigil’s business is mainly to absolute barter who apperceive his reputation. He offers chargeless oil changes for activity on any new and acclimated cartage bought at his store. It’s a way to get barter aback in for annual work, including assignment on their non-Ford vehicles.

“We aloof can’t allow to be captious anymore,” Vigil says. “Servicing all makes and models is an important allotment of our business. We’ll attending at it that way and aggrandize it area we can.”

Case for all makes

Dealers annual all makes and models so they can• Repair customers’ additional cars• Handle the acclimated cartage they sell• Boost revenues

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Allan Vigil Ford Lincoln – Morrow, GA | Cars | allan vigil ford morrow ga

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